I've gottten a lot of interesting feedback on the trade label idea, both in comments forum posts and through private email. It seems about 50/50 in replies. Some people really like the idea, some people thin it's elitism writ large. A lot of people are worried by the idea of who exactly would do the voting, and more than one poster has questioned the sheer validity of the idea at all.
Which is all fair enough.
The simple goals behind the suggested project are to draw the eyes of consumers to games, films, books and whatever that they might find imaginatively interesting. There really are no snootier ambitions to it than that.
So I've been thinking of what the name of the label could be. I wanted to something light-hearted enough that it didn't sound pretentious, something straightforward but slightly witty, but ultimately as easy-to-understand as "Fair Trade".
I like the name "Not Dumb".
What do you think?
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